Who we are: Bluepod Media is a mobile content specialist in the WiFi and mobile display space. We offer an exclusive geo, video and app install solution for advertisers via own exclusive WiFi sites and portfolio of mobile web publishers, plus a best of breed beacons proposition

WiFi Proposition

Bluepod Media are the WiFi providers for Vue Cinemas, over 200 hair salons and hundreds of pubs and bars nationwide, with more national and global estates coming online in the next few months.

Cut and Connect
Vue
Cosmo

We offer bespoke content to WiFi users, which advertising and sponsorship can appear alongside, resulting in a quality editorial environment for users and advertisers alike. We’ve run successful long term sponsorship holdings for Sky Movies, Estee Lauder and Activision, plus multiple campaigns for COI, Gala Bingo and Casino, Sky Vegas, Hotels.com, Coral, The Economist, Social Point, Kabam games, to name just a handful. There are opportunities to run rich media, video, bespoke display and a variety of other formats.

Current content partnerships include HEARST Magazines, IGN, AskMen, Channel4, Premiership Football news and feeds amongst others. We’ve also recently partnered with Vue Cinemas to include the Vue Mobile Website in our portfolio of advertising options, which, along with the Vue Cinemas WiFi and Beacon Programme, means Bluepod Media can offer an omni mobile channel, nationally.

Brands

App delivery

Bluepod Media are integrated with most of the world’s biggest game/social app developers.

Advertisers can be part of the Bluepod Media Offer Wall. (on our WiFi and Display). We are integrated with most third party tracking partners and run successful non incent, incent, cpv and CPA campaigns for hundreds of advertisers.

Check out our case studies section to understand how effective these campaigns can be.

app delivery
app delivery
app delivery

Geo technology

Advertisers can set their own geo fence parameter and target users who are using apps.
Bluepod Media target users utilising Longitude and Latitude data with 100% accuracy.


geo technology

Users who walk within the geo fence will be served a mobile ad unit. This ad unit can dynamically change according to location, making the ad unit relevant to town, distance and time of day

geo technology

Beacons

What are they?

Tiny Bluetooth devices that transmit a signal every second. They are the same size as a 50p coin and can be placed anywhere, easily – and have a 2 year battery life.
Their range is between 20-50 meters and they work on both iOS and Android, plus are Apple iBeacon compatible.
They transmit an owner identifier and location data - anybody can see them if they know the identifier.

Bluepod Media Worldwide Beacon Technology

What do they enable?

Beacons give your apps real world context and they let your app know when a customer enters a very specific area, allowing you to engage your customer with a message that is relevant and timely. Their location accuracy is way beyond what is possible on smartphone GEO.
Consumers turn off app notifications if they believe they are not of interest to them at the right time and the right place.
Bluepod Media has partnered with Appflare to bring you a fully managed, best of breed, end-to-end Beacon service.

Bluepod Media Worldwide Beacon Technology

User Experience Example

Bluepod Media Worldwide Beacon user journey

News

Bluepod Media are in the process of WiFi trials on London buses.
Check back soon for news about exciting new launches in the UK and EMEA.

Bluepod Media Worldwide News
Bluepod Media at CineAsia 2014
02 December 2014

We are delighted to announce that as of April 2014 we established an office in Sydney to manage Asia – Pacific.
Peter Gaida, with 15 years’ experience in international media management was appointed as CEO Bluepod Media – Asia Pacific.
Peter will be representing Bluepod Media at CineAsia 2014 and will gladly answer any questions you may have as to how Bluepod Media Worldwide can help to maximise the opportunity to provide additional revenue streams to your business, by taking advantage of mobile and social media.

What's the problem with iBeacons, nothing.
02 August 2014

Beacons, beacons, beacons, to be correct iBeacons. Now let me state my position on this one. Bluetooth has been around for a while now. I was never a fan of bluetooth marketing, sorry but I can remember some very bad practice in this area. What some bluetooth marketing got brands to do was just plain stupid in terms of customer engagement. It didn’t make any sense for brands or consumers, it did make sense for men in shiny silver suits that went woosh when they walk past you; and woosh was the sound of those paper notes flying out of the budget and more importably the sound of customers leaving you.
Then came along iBeacons, still based on Bluetooth, but with a unique ID linked to an app, which is a great step forward in developing a meaningful relationship with consumers, well I thought so but what I’m seeing is a trip through a time tunnel and same old, same old ideas and solutions being offered up to brands.

Read more...
Bluepod Media Worldwide News
Bluepod Media Worldwide News
TfL to trial new bus technology
06 August 2014

TfL trials latest digital technology to further improve bus passenger experience.
Trial of free WiFi begins on two buses - keeping passengers connected.
Upper deck seat indicator and enhanced passenger information screens also trialled in passenger service.
Bus passengers will now be able to shop, surf, post and tweet from today, as Transport for London (TfL) begins a trial of free WiFi on two buses operating in the capital.
The trial will see WiFi technology installed on a route 12 bus, operating between Dulwich and Oxford Circus, and a route RV1 bus, which operates between Covent Garden and Tower Hill, that will allow passengers to keep in touch through email and social media, browse the internet and even complete their weekly grocery shop.

Read more...
London’s bus network to benefit from Wi-Fi and open data
02 August 2012

Londoners will soon have access to Wi-Fi via the bus network, according to Kulveer Ranger, Director of Environment and Digital London.
The move would be part of the Mayor Boris Johnson's drive to improve connectivity in the capital. In May 2010 he made the remarkable pledge to the Google Zeitgeist audience that "every lamp post and every bus stop will one day very soon, and before the 2012 Olympics, be Wi-Fi enabled."
While it might be unlikely that every lamp post will be Wi-Fi enabled within 12 months -- there are more than 15,000 of them in the borough of Barking and Dagenham alone -- Ranger confirmed that the wheels are very much in motion to ensure that the bus network is connected.

Read more...
Bluepod Media Worldwide News
Bluepod Media Worldwide News
London kicks off free bus WiFi trial on two routes
05 August 2014

It's safe to say Transport for London (TfL) is pushing hard to equip London's bus and train networks with their fair share of tech. Not long after it announced the launch date for contactless payments on the Tube, it's just confirmed that two of the city's Routemasters are now offering free WiFi to passengers. As of today, if you find yourself travelling on a specific route 12 bus, which operates between Dulwich and Oxford Circus, or a route RV1 bus journeying between Covent Garden and Tower Hill, you'll be able to get online without eating into your data allowance.
This limited WiFi rollout is one of several tech trials being conducted during TfL's "Year of the Bus." ...

Read more...
Free WiFi trialled on London buses
05 August 2014

Transport for London has called 2014 '"Year of the Bus"
A trial of free WiFi has begun on two buses operating in London.
Transport for London (TfL) has installed it on a route 12 bus, operating between Dulwich, south London, and Oxford Circus. It will also be trialled on a route RV1 bus, between Covent Garden and Tower Hill, in central London. Two other technologies involve showing seat availability and also real-time bus arrival information at Vauxhall, Harrow and Hammersmith bus stations.

Read more...
Bluepod Media Worldwide News

Case studies

Shell miGarage

Bio: Shell miGarage makes vehicle and equipment maintenance easier than ever. Add your vehicles and equipment to your garage to keep track and remind you of everything that’s important.
Period: August 2014
Platforms: iOS and Android
Geo: Russia Only
Objectives: To target a relevant audience and encourage them to download the app using banners, rich media and inline video units. Working on a CPI model for incentivised & Non Incentivised app installs, using BPM’s App delivery networks.
Results: Campaign ran successfully as it matches our traffic. The average CTR was 5.15 % and a conversion rate of 52.95%
Download this case study

Bluepod Media Worldwide Case study
Bluepod Media Worldwide Case study
Michelin Mobility

Bio: The MICHELIN My Car app helps you to maintain your car and tyres, so that you and your family can drive safely
Period: 10 January – 19 January 2014.
Platforms: iOS.
Geo: UK only.
Objectives: To target potential audience through BPM’s Geo technology and entice them to download the app using banners, rich media and videos.
Results: Campaign successfully ran through all BPM WiFi networks delivering 99,972 impressions with a CTR of 9.37%.
Testimonial: "Simply put, BPM make it happen"
Download this case study

Hotels.com

Bio: Hotels.com app. Anywhere, Everywhere - makes your hotel booking quick, friendly and easy.
Period: August 2013- on-going (rebooking every month).
Platforms: iOS.
Geo: UK, US, APAC, LATAM and EMEA.
Objectives: To target potential audience, encouraging them to download the app using banners, rich media and inline video units. Working on incentivised app installs by using BPM’s app delivery system and commercially working to CPI.
Results: Campaign running successfully since August 2013. Average click through rate – January 2014- 7.08%.

Bluepod Media Worldwide Case study
Bluepod Media Worldwide Case study
Monster Legends

Bio: Collect and Feed! Fight and Breed! Create the ultimate Monster Squad for battle in the Adventure Map. Challenge friends and smite your enemies in the Monster Arena.
Period: September 2013-January 2014.
Platforms: iOS.
Objectives: To target potential audience through BPM’s Geo technology and entice them to download the app via rich media video ad units, which are ad served during gameplay on iPhone and iPad.
Use rich media ad units built by BPM FOC and serve during and after the users play their mobile games on smartphone and tablet.
Results: Campaign successfully ran through all BPM WiFi networks delivering 4,429,928 impressions with a 9.18% CTR for January 2014 alone.
Download this case study

Kobo

Bio: Kobo Inc. is an emerging global eReading service company based in Canada.
Period: August 2013- Ongoing.
Objectives: To target people who love reading and entice them to download a free or a paid for eBook by using banners, rich media and video.
Build an ongoing relationship with the reader
Results: Campaign is still successfully running on all BPM Bar and WiFi Networks. Campaign delivered over 8,786,538 impressions with over 3,600 installs just in the month of January 2014

Bluepod Media Worldwide Case study
Bluepod Media Worldwide Case study
Supercell Clash of Clans

Bio: Clash of Clans is an addictive mixture of strategic planning and competitive fast-placed combats. Build your village, train your troops and battle with thousands of other players online!
Period: 27 December 2013 – 31 January 2014.
Platforms: iOS and Android.
Geo: US only.
Objectives: Non incentivised campaign ran on BPM’s US Transport networks.
Results: 2.7 million impressions, 250,000 clicks and 6,600 installs delivered.
Download this case study

Social Point Dragon City

Bio: Dragon City is a fantasy simulation game that is developed by Social Point for Facebook and iOS.
Period: November 2013-January 2014.
Platforms: iOS.
Geo: UK, US, AU, CA, BR, MX, APAC, Europe.
Objectives: To target potential audience through BPM’s Geo technology and entice them to download the app via rich media video ad units, which are ad served during gameplay on iPhone and iPad.
Results: Campaign achieved a CTR of 8.01% and a 21% ROI.
Download this case study

Bluepod Media Worldwide Case study
Bluepod Media Worldwide Case study
Apta Club

Bio: The Preparing for Birth app helps you stay on top of your pregnancy to-do lists, offers useful tools, including a contraction timer, and provides great advice and support to help you prepare for labour.
Period: March 2014- on-going (rebooking every month).
Platforms: iOS.
Geo: UK only.
Objectives: To target a relevant audience and encourage them to download the app using banners, rich media and inline video units. Working on a CPI model for incentivised & non incentivised app installs, using BPM’s app delivery networks.
Results: Campaign still running successfully as it matches our traffic. The average CTR is 6.01% with and a conversion rate of 61.69%. After the campaign started running with us, the app’s rank in UK for Health and Fitness increased from about 300 to 25.
Testimonial: "Bluepod Media have been superb across all campaigns thus far. A reliable and professional team delivering results where it counts"
Download this case study

Asics

Bio: Asics ran a "Run" campaign with BPM targeting iOS devices in UK.
Period: November 2013.
Platforms: iOS.
Geo: UK.
Results: Booked on a CPA basis using incent traffic – campaign delivered 700 registrations for the running app in just 10 days

Bluepod Media Worldwide Case study

Contact us

We have offices in London, Los Angeles and Sydney.
Main office: Bluepod Media Worldwide Ltd. 1st floor, 70 Clifton St, London, United Kingdom EC2A 4HB. Tel: +44 (0) 203 675 0433.

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