Who we are: Bluepod Media is a mobile content specialist in the WiFi and mobile display space. We offer an exclusive geo, video and app install solution for advertisers via own exclusive WiFi sites and portfolio of mobile web publishers, plus a best of breed beacons proposition

WiFi Proposition

Bluepod Media are the WiFi providers for Vue Cinemas, over 200 hair salons and hundreds of pubs and bars nationwide, with more national and global estates coming online in the next few months.

Cut and Connect
Vue
Cosmo

We offer bespoke content to WiFi users, which advertising and sponsorship can appear alongside, resulting in a quality editorial environment for users and advertisers alike. We’ve run successful long term sponsorship holdings for Sky Movies, Estee Lauder and Activision, plus multiple campaigns for COI, Gala Bingo and Casino, Sky Vegas, Hotels.com, Coral, The Economist, Social Point, Kabam games, to name just a handful. There are opportunities to run rich media, video, bespoke display and a variety of other formats.

Current content partnerships include HEARST Magazines, IGN, AskMen, Channel4, Premiership Football news and feeds amongst others. We’ve also recently partnered with Vue Cinemas to include the Vue Mobile Website in our portfolio of advertising options, which, along with the Vue Cinemas WiFi and Beacon Programme, means Bluepod Media can offer an omni mobile channel, nationally.

Brands

App delivery

Bluepod Media are integrated with most of the world’s biggest game/social app developers.

Advertisers can be part of the Bluepod Media Offer Wall. (on our WiFi and Display). We are integrated with most third party tracking partners and run successful non incent, incent, cpv and CPA campaigns for hundreds of advertisers.

Check out our case studies section to understand how effective these campaigns can be.

app delivery
app delivery
app delivery

Geo technology

Advertisers can set their own geo fence parameter and target users who are using apps.
Bluepod Media target users utilising Longitude and Latitude data with 100% accuracy.


geo technology

Users who walk within the geo fence will be served a mobile ad unit. This ad unit can dynamically change according to location, making the ad unit relevant to town, distance and time of day

geo technology

Beacons

What are they?

Tiny Bluetooth devices that transmit a signal every second. They are the same size as a 50p coin and can be placed anywhere, easily – and have a 2 year battery life.
Their range is between 20-50 meters and they work on both iOS and Android, plus are Apple iBeacon compatible.
They transmit an owner identifier and location data - anybody can see them if they know the identifier.

Bluepod Media Worldwide Beacon Technology

What do they enable?

Beacons give your apps real world context and they let your app know when a customer enters a very specific area, allowing you to engage your customer with a message that is relevant and timely. Their location accuracy is way beyond what is possible on smartphone GEO.
Consumers turn off app notifications if they believe they are not of interest to them at the right time and the right place.
Bluepod Media has partnered with Appflare to bring you a fully managed, best of breed, end-to-end Beacon service.

Bluepod Media Worldwide Beacon Technology

User Experience Example

Bluepod Media Worldwide Beacon user journey

News

Bluepod Media are in the process of WiFi trials on London buses.
Check back soon for news about exciting new launches in the UK and EMEA.

Bluepod Media Worldwide News
TfL to trial new bus technology
06 August 2014

TfL trials latest digital technology to further improve bus passenger experience.
Trial of free WiFi begins on two buses - keeping passengers connected.
Upper deck seat indicator and enhanced passenger information screens also trialled in passenger service.
Bus passengers will now be able to shop, surf, post and tweet from today, as Transport for London (TfL) begins a trial of free WiFi on two buses operating in the capital.
The trial will see WiFi technology installed on a route 12 bus, operating between Dulwich and Oxford Circus, and a route RV1 bus, which operates between Covent Garden and Tower Hill, that will allow passengers to keep in touch through email and social media, browse the internet and even complete their weekly grocery shop.

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London’s bus network to benefit from Wi-Fi and open data
02 August 2012

Londoners will soon have access to Wi-Fi via the bus network, according to Kulveer Ranger, Director of Environment and Digital London.
The move would be part of the Mayor Boris Johnson's drive to improve connectivity in the capital. In May 2010 he made the remarkable pledge to the Google Zeitgeist audience that "every lamp post and every bus stop will one day very soon, and before the 2012 Olympics, be Wi-Fi enabled."
While it might be unlikely that every lamp post will be Wi-Fi enabled within 12 months -- there are more than 15,000 of them in the borough of Barking and Dagenham alone -- Ranger confirmed that the wheels are very much in motion to ensure that the bus network is connected.

Read more...
Bluepod Media Worldwide News
Bluepod Media Worldwide News
London kicks off free bus WiFi trial on two routes
05 August 2014

It's safe to say Transport for London (TfL) is pushing hard to equip London's bus and train networks with their fair share of tech. Not long after it announced the launch date for contactless payments on the Tube, it's just confirmed that two of the city's Routemasters are now offering free WiFi to passengers. As of today, if you find yourself travelling on a specific route 12 bus, which operates between Dulwich and Oxford Circus, or a route RV1 bus journeying between Covent Garden and Tower Hill, you'll be able to get online without eating into your data allowance.
This limited WiFi rollout is one of several tech trials being conducted during TfL's "Year of the Bus." ...

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Free WiFi trialled on London buses
05 August 2014

Transport for London has called 2014 '"Year of the Bus"
A trial of free WiFi has begun on two buses operating in London.
Transport for London (TfL) has installed it on a route 12 bus, operating between Dulwich, south London, and Oxford Circus. It will also be trialled on a route RV1 bus, between Covent Garden and Tower Hill, in central London. Two other technologies involve showing seat availability and also real-time bus arrival information at Vauxhall, Harrow and Hammersmith bus stations.

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Bluepod Media Worldwide News
Bluepod Media Worldwide News
TfL trials free WiFi on London buses
11 August 2014

Transport for London is trialling a free WiFi scheme on two buses operating across the capital – if successful it is hoped sponsors could help fund its extension across the capital’s bus network.
The trial will install wireless technology on a route 12 bus, operating between Dulwich and Oxford Circus and on route RV1, operating between Covent Garden and Tower Hill Simon Reed, TfL’s head of technical services group, said:“London buses have always led the way with new technology on its network, benefiting the millions of passengers who make the most of the extensive network every day.
“Innovation is a key theme of the Year of the Bus and we have worked with our suppliers to find new and innovative ways to further improve the experience of our passengers. These trials will establish whether this technology provides genuine benefits to people on the move.”

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Transport for London trials free WiFi on buses
06 August 2014

Free WiFi is coming to some buses in the capital, but TfL is seeking sponsorship for a wide-scale rollout. Travelling on public transport in the capital could soon become a lot more attractive, after Transport for London (TfL) announced that it is trialing free WiFi on buses.
The organisation is starting small, with WiFi installed on just two vehicles - a route 12 bus, operating between Dulwich and Oxford Circus, and a route RV1 bus, which operates between Covent Garden and Tower Hill. TfL said that the free service will allow passengers to keep in touch through email and social media, browse the internet and even complete their weekly grocery shop as they travel around London. If the trial is successful, TfL will start seeking sponsors to enable the service to be rolled out to more buses in the fleet at no additional cost to taxpayers or passengers.

Read more...
Bluepod Media Worldwide News
Bluepod Media Worldwide News
TfL will trial bus WiFi and digital seat data displays
06 August 2014

London buses will offer in-journey WiFi services as part of new technology trials being led by Transport for London (TfL).
TfL said the WiFi service will be trialled on the route 12 bus, between Dulwich and Oxford Circus, and the route RV1 bus, which operates between Covent Garden and Tower Hill. If successful TfL is hopeful that sponsors for the WiFi services may be found, to help provide free access.
TfL said the buses in the trial will have two units installed, each fitted with two sim cards, connected to two different networks. The unit will use the strongest connection it is receiving to broadcast WiFi. The sim cards have 4G connectivity so high-speed WiFi should be available.
TfL already offers free WiFi on the London Underground, with services provided by Virgin Media to all UK smartphone customers free of charge.

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Free WiFi trialled on London Buses
06 August 2014

Two bus routes trialled and TFL looking for sponsors to fund roll out across all capital routes for free.
WiFi vendor Bluepod media is trialling free WiFi on two London bus routes as part of a Transport for London test scheme ahead of a potential rollout across all routes.
The WiFi networks have been deployed on the route 12 bus between Dulwich and Oxford Circus, as well as the RV1 route from Covent Garden to Tower Hill. TFL has said it hopes to rollout WiFi across the city bus routes if it can find sponsors to fund the connection on around 7,500 buses. An estimated six million commuters users London buses every day.
TFL already has a WiFi agreement for the London Underground with Virgin Media which covers 144 tube stations. Virgin has agreements in place with O2, EE, Vodafone and Three which allows their customers to use the WiFi for free.

Read more...
Bluepod Media Worldwide News
Bluepod Media Worldwide News
London buses to trial free public WiFi
05 August 2014

Two London buses are being equipped with free WiFi under a trial which could eventually see the facility expended to the entire bus network.
Transport for London has partnered with Bluepod Media to fit WiFi to one bus on route 12 and one route RV1 bus, allowing passengers to Tweet, email and browse the web.
The organisation says it hopes to attract a sponsor to support the costs of any permanent roll-out.
TfL is also trialling the use of screens showing the availability of seats on the top deck of buses and new passenger information screens which provide real time progress and details of interchanges on a localised map.
Simon Reed, TfL’s Head of Technical Services Group, said: “London buses have always led the way with new technology on its network, benefiting the millions of passengers who make the most of the extensive network every day.

Read more...
WI-FI GETS ON THE BUSES IN LONDON
06 August 2014

Wi-Fi vendor Bluepod Media has set up trial Wi-Fi networks on two London buses, with the city's transport operator hoping to roll it out across the entire fleet.
The networks have been deployed on one bus on the RV1 route, which runs between Covent Garden and Tower Hill, and the route 12 bus, which operates between Dulwich and Oxford Circus.
Transport for London (TfL) said it hopes to get sponsorship for the in-bus Wi-Fi service, which fund a roll out across the city's bus services. Around 7,500 buses transport more than six million people each day across the UK's capital. Virgin Media Business launched a Wi-Fi network in London's Underground in June 2012, which now covers 144 stations across the city. The vendor has wholesale deals in place with EE, O2, Vodafone and Three for their customers to use the service for free.

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Bluepod Media Worldwide News
Bluepod Media Worldwide News
TfL looking for businesses to sponsor free wifi on buses
06 August 2014

Passengers can access free wifi on board from today.
Transport for London (TfL) are testing the popularity of free wifi on two London bus routes, in the hope that businesses will sponsor the technology and enable a London-wide rollout.
Bus passengers have access to free wifi on London buses as part of a TfL trial that began this morning.
Wifi, provided by Bluepod media, has been installed on a route 12 bus, operating between Dulwich and Oxford Circus, and a route RV1 bus, which operates between Covent Garden and Tower Hill.
London buses are being kitted out with a host of new technology for piloting this year.

Read more...

Case studies

Bluepod Media Worldwide Case study
Michelin Mobility

Bio: The MICHELIN My Car app helps you to maintain your car and tyres, so that you and your family can drive safely
Period: 10 January – 19 January 2014.
Platforms: iOS.
Geo: UK only.
Objectives: To target potential audience through BPM’s Geo technology and entice them to download the app using banners, rich media and videos.
Results: Campaign successfully ran through all BPM WiFi networks delivering 99,972 impressions with a CTR of 9.37%.

Download this case study
Hotels.com

Bio: Hotels.com app. Anywhere, Everywhere - makes your hotel booking quick, friendly and easy.
Period: August 2013- on-going (rebooking every month).
Platforms: iOS.
Geo: UK, US, APAC, LATAM and EMEA.
Objectives: To target potential audience, encouraging them to download the app using banners, rich media and inline video units. Working on incentivised app installs by using BPM’s app delivery system and commercially working to CPI.
Results: Campaign running successfully since August 2013. Average click through rate – January 2014- 7.08%.

Bluepod Media Worldwide Case study
Bluepod Media Worldwide Case study
Monster Legends

Bio: Collect and Feed! Fight and Breed! Create the ultimate Monster Squad for battle in the Adventure Map. Challenge friends and smite your enemies in the Monster Arena.
Period: September 2013-January 2014.
Platforms: iOS.
Objectives: To target potential audience through BPM’s Geo technology and entice them to download the app via rich media video ad units, which are ad served during gameplay on iPhone and iPad.
Use rich media ad units built by BPM FOC and serve during and after the users play their mobile games on smartphone and tablet.
Results: Campaign successfully ran through all BPM WiFi networks delivering 4,429,928 impressions with a 9.18% CTR for January 2014 alone.

Kobo

Bio: Kobo Inc. is an emerging global eReading service company based in Canada.
Period: August 2013- Ongoing.
Objectives: To target people who love reading and entice them to download a free or a paid for eBook by using banners, rich media and video.
Build an ongoing relationship with the reader
Results: Campaign is still successfully running on all BPM Bar and WiFi Networks. Campaign delivered over 8,786,538 impressions with over 3,600 installs just in the month of January 2014

Bluepod Media Worldwide Case study
Bluepod Media Worldwide Case study
Supercell Clash of Clans

Bio: Clash of Clans is an addictive mixture of strategic planning and competitive fast-placed combats. Build your village, train your troops and battle with thousands of other players online!
Period: 27 December 2013 – 31 January 2014.
Platforms: iOS and Android.
Geo: US only.
Objectives: Non incentivised campaign ran on BPM’s US Transport networks.
Results: 2.7 million impressions, 250,000 clicks and 6,600 installs delivered.

Social Point Dragon City

Bio: Dragon City is a fantasy simulation game that is developed by Social Point for Facebook and iOS.
Period: November 2013-January 2014.
Platforms: iOS.
Geo: UK, US, AU, CA, BR, MX, APAC, Europe.
Objectives: To target potential audience through BPM’s Geo technology and entice them to download the app via rich media video ad units, which are ad served during gameplay on iPhone and iPad.
Results: Campaign achieved a CTR of 8.01% and a 21% ROI.

Bluepod Media Worldwide Case study
Bluepod Media Worldwide Case study
Apta Club

Bio: The Preparing for Birth app helps you stay on top of your pregnancy to-do lists, offers useful tools, including a contraction timer, and provides great advice and support to help you prepare for labour.
Period: March 2014- on-going (rebooking every month).
Platforms: iOS.
Geo: UK only.
Objectives: To target a relevant audience and encourage them to download the app using banners, rich media and inline video units. Working on a CPI model for incentivised & non incentivised app installs, using BPM’s app delivery networks.
Results: Campaign still running successfully as it matches our traffic. The average CTR is 6.01% with and a conversion rate of 61.69%. After the campaign started running with us, the app’s rank in UK for Health and Fitness increased from about 300 to 25.

Asics

Bio: Asics ran a "Run" campaign with BPM targeting iOS devices in UK.
Period: November 2013.
Platforms: iOS.
Geo: UK.
Results: Booked on a CPA basis using incent traffic – campaign delivered 700 registrations for the running app in just 10 days

Bluepod Media Worldwide Case study

Contact us

We have offices in London, Los Angeles and Sydney.
Main office: Bluepod Media Worldwide Ltd. 1st floor, 70 Clifton St, London, United Kingdom EC2A 4HB. Tel: +44 (0) 203 675 0433.

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