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Bluepod Media was used to send the trailer to mobile phones at cinema
destinations across the UK. The synergy between the content of the film
and the medium delivery the trailer fits brilliantly and coupled with
the success of previous Warner campaigns, made Bluepod Media was an
obvious choice.
The results were very impressive – with unique,
individual results being downloaded of 326,462
The above results were delivered for Warner Bros. through Bluepod
Media’s destination network. Warner Bros were more than happy with the
326,462 successful downloads delivered in one month during March 08.
Using industry research specialists
Neilson,
Warner Bros wanted to
establish the effect Bluepod Media has on ticket sales.
The availability of audience, levels of consumer acceptance and uptake
of the service and the sheer performance of our pods has been well
established by a number of extremely successful campaigns, including:
Cinemas
– Warner Bros. launched a major campaign to
promote its latest film ‘One Missed Call’.
Cineworld Cinema were used as the test
network and the results were very strong:
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Cineworld screened One
Missed Call at all of its 71 locations where on an average opening
weekend they’d deliver 22% of the cinema audience market.
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Warner Bros did not support the
release at Cineworld with any additional marketing activity.
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Theatre groups not using Bluetooth
saw no marked increase in sales
Using Bluepod Media in
Cineworld created a 42% increase in box office share.
Premiership Football Club
– of a capacity 20,200 crowd, 6,245 confirmed downloaded a hot new movie
trailer. This was achieved with only 3 pods on site and no prompting
from other poster media on site or in-programme editorial from the club
Music festival
– a major summer 2 day London park festival attracted 80,000 fans. Of
these, 30,000 downloaded a major new blockbuster movie trailer and
21,000 downloaded a top 5 car marque promotion. All in just 2 days.
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