Period: 07 to 30 October 2011

Total engagements : 102,443

Agency: Vizeum



Users could also access the Space Marine mobile web site by clicking the QR code Bluepod Media developed , which appeared on posters nationally and game cases in store.

Period: 09 August to 18 September 2011

Agency: Five by Five

Total Engagements:42,878

Bluepod Media announces the launch of its USA location based mobile marketing services in coalition with Deluxe Media Management and Retail Sales Inc., a subsidiary of Deluxe Entertainment Services Group Inc., and Cinema Scene Marketing LLC.

The proven Bluepod Media model, established for over 4 years in the UK, is now rolling out with x and y cinema chains in North America with its cutting edge user engagement and ad serving solution.

The Bluepod Media interface puts the user of handheld devices such as smart phones, feature phones and gaming systems in control, with simple content navigation, allowing swift access to the desired content and a branded experience.  Users can engage directly with advertisers via Bluetooth and WiFi entirely for free.  Content opportunities range from videos and wallpapers to apps, calendar reminders and more.  Campaigns will integrate with Cinema Scene’s TrailerVision™ digital signage network.  TrailerVision™ messaging will encourage moviegoers to browse Bluepod Media content on their mobile devices.

“Bluepod Media is thrilled to be working with Deluxe and Cinema Scene in bringing a whole new cinema mobile experience into US cinema foyers. We look forward to rolling out the mobile proposition over the coming months”, said Tom Shrager, Co-founder, Bluepod Media North America.

“Deluxe is delighted to be collaborating with Bluepod Media and Cinema Scene on the Location Based Marketing platform,” said Michael Alvarez, President Deluxe Media Management. “By continually evolving our marketing services, we are able to help our clients find new ways to speak to consumers.”

“Cinema Scene’s alliance with Deluxe and Bluepod Media will allow us to provide a robust mobile solution in conjunction with our TrailerVision™ network.  Location Based Marketing lends itself well to the cinema space, and is a great benefit to our clients and exhibition partners,” said Joe Ross, Managing Principal Cinema Scene Marketing

Coupling Bluepod Media’s location based mobile expertise with Deluxe’s experience in advertising and marketing distribution services to the US entertainment industry, and Cinema Scene’s deep-rooted relationships with theatrical exhibitors, means Bluepod, Deluxe and Cinema Scene can deliver consumer engagement for advertisers in theaters of the highest quality.

About Bluepod Media

Bluepod Media is a world leading location based mobile marketing specialist. Founded in London in early 2007, Bluepod Media has achieved rapid growth with its break through vision of targeting high dwell time leisure, transit and shopping environments and creating a stand-alone mobile media network.

Starting with just VUE cinemas, Bluepod Media now works exclusively with all the major UK cinema multiplexes, along with sports centres, bars and pubs, computer game retailers, as well as various transit authorities in the USA.

Bluepod Media operates in UK, Eurozone and North America, and is currently investigating opportunities in other parts of the world.

About Deluxe

Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is a leading provider of a broad range of entertainment industry services and technologies to the worldwide entertainment industry including the Hollywood studios, broadcast/cable/satellite providers, digital distribution, gaming as well as content owners and creators. Services for content creation in features, television and commercials are offered in production, post production, digital distribution, multi-platform development, marketing services and asset management. They include motion picture film processing and printing; EFILM® and Company 3® digital intermediates; post production and subtitling services; titles design and digital VFX; DVD compression, encoding and authoring; advertising distribution and syndication services; digital cinema services, and 2D to 3D conversioning. Laboratory and post production facilities are located in North America, Europe, and Australia. Deluxe Digital Studios offer home entertainment services in North America, Europe and India. For more information, please visit www.bydeluxe.com.

About Cinema Scene Marketing, L.L.C.

Cinema Scene Marketing, headquartered in Overland Park, Kan., is an industry leader in driving theatrical marketing, advertising and promotional campaigns for major Hollywood studios and corporate brands. Touching over 200 hundred million cinemagoers annually, Cinema Scene’s in-lobby promotions generate memorable brand exchanges.

With 62% of its 232 network locations in Top 25 DMAs, the Lobby Network provides Digital Out-of-Home (DOOH) advertisers a solution within key theatre circuits in top markets across the United States.  More information can be obtained at www.cinemascenemarketing.com.

MEDIA CONTACTS:

Cathy Main

Vice President Marketing

Deluxe Entertainment Services Group

cathy.main@bydeluxe.com

(323) 960-8454

Amy Conway
Cinema Scene Marketing

aconway@cinemascenemarketing.com

Phone: 913-322-9187

Tom Shrager

Co founder

Bluepod Media North America

+44 207 291 9152

Lynx Excite campaign ran across all destinations – cinemas, malls, GAME/Gamestation stores and Powerleague soccer centres – via both Bluetooth and WiFi connectivities. Audiences were offered the chance to view the TV Ads, download wallpapers and join the Lynx Excite page on Facebook.

Audience: Male 15-24
Campaign Objective: Brand Awareness
Period: 23 February to 13 March 2011
Agency: Mindshare

Total engagements : 322,278

THQ has commissioned Bluepod Media to be part of the GAME and Gamestation WiFi launch in stores nationally. The developed concept enables consumers to engage with content for THQ’s new game release Space Marine, within a captive portal environment that offers multiple content opportunities to the relevant consumer. This can be viewed by all smart phone users.

Importantly, Bluepod Media has developed a unique QR code that is promoted on pack in store and which, when scanned, links in directly to the WiFi in-store and takes the user to the mobile website for THQ’s Space Marine, guaranteeing best experience and speedy download of selected content.

The Bluepod Media consumer journey deliberately enhances the experience in store and uses multiple channels, whether WiFi, QR codes, NFC or any other new developments that are coming on line.,

The QR code, linking to the mobile website for Space Marine, created by Bluepod, has also been utilised by THQ for national 6 sheets and other outdoor media channels.

Contacts:

Bluepod Media Ltd. – Lewis Horgan, Sales Director
T 0207 291 9153, M 07946 082 750

Bluepod Media Ltd. – Sam Armour, Media Manager
T 0207 291 9154, M 07877 940 652