August 2011
Sites
- 6 sites nationwide
- Bluetooth enabled
- WiFi enabled by October 2011
- Average dwell time within destinations = 18 mins
- Signage to prompt users in all foyers
Target Audience
- Primary 16-34 year olds ABC1
- Audiences change and evolve throughout the years release schedule
- Of all broadcast media cinema commands the most attention and is the most influential in affecting purchasing decisions
- Cinemagoers are a valuable audience, a total of 1.1bn was spent on DVDs last year, 81% was from people who had visited the cinema
Features & Benefits
- Targeting movie goers with relevant content that is opted into by the consumer
- Offering movie goers a branded Empire menu via WiFi and Bluetooth enabling advertisers to reach all mobile handsets
- The network allows advertisers to distribute apps, live links, videos, reminders etc which in turn guarantees a strong consumer experience within foyers
- It’s a scalable, dynamic and NEW marketing tool that brings another dimension to a mobile marketing plan
- The potential to advertise daily, weekly, regionally and location by location
