August 2011
Sites
- 100 stores by the end of Q3 2011
- 300+ stores by end of Q4 2012
- Bluetooth and WiFi enabled
- Significant signage to prompt users in all stores
Target Audience
- Gamers or friends and family of gamers
- 65% male 35% female
- Elite games make up 17.6% of customer base, followed by friends and family of gamers at 17.2%
- 18-25 = 21%
- 26-35 = 24%
- 36-55 = 44%
Features & Benefits
- A new retail partner, brings a targeted gaming audience, reaching mobile handsets whilst in store
- Building a national network by the end of 2011
- Consumers opt in to the Game WiFi/Bluetooth and receive a branded menu with a selection of relative content, guaranteeing that an advertiser is seen as part of the retail experience
- In store mobile opportunities enable advertisers to distribute rich and dynamic content creating new conversations between advertiser and consumer
