August 2011
Sites
- 44 floodlit 5-a-side centres nationwide
- All centres equipped with Bluetooth
- All centres to have WiFi by winter 2011
- Average customer stay is 2.5 hours
- More than 130,000 players using 470 pitches every week
- BPM have been working with Powerleague for over 4 years
Target Audience
- Mass audience 97% male
- Good ethnic and demographic cross section of ABC1s, C2DEs
- 11% of customer base are under 16, 37% are 17-25, 40% are 26-39, 12% are 40+
- Average number of peak time visitors to each centre is 500
Features & Benefits
- Powerleague offers a scalable mobile network targeting a predominately male audience, passionate about football on a daily basis
- The consumer opts-in to Powerleague content and receives a destination branded menu that guarantees a high impact and a strong uptake of an advertiser’s message once downloaded
- The BPM mobile proposition offers advertisers a one to one engagement that enables dynamic content to be sent to the handsets within Powerleagues amounting to a greater impact of the message than other media channels
